Growth of Technology and Its Contribution to Tourism Business

From household management to business development, and from educational tutorials to voting systems, technology has its impact on every walk of our life. Over the last two decades, technology has made its significant impact on the tourism business; having a sound technology infrastructure has become crucial for organizations running under tourism industry. This development, however, helped businesses to minimize manual tasks, reduce overall operational costs, increase operational efficiency and reach their target market with minimal cost and time. Let us discuss how modern science has helped tourism business to flourish in the recent years:Global Distribution System (GDS): online travel business much depends on Global Distribution System (GDS). Earlier Computer Reservation System (CRS) used to store and retrieve information and accomplish travel related transactions; this was originally developed by airlines to make their tasks easy and fast; but as the system became highly successful, the hospitality and tourism industry also started adopting the system. The functionality of the original CRS has been extended and gave birth to the modern GDS. This global system interconnects airlines, hotels, travel agents, car rental companies and cruise liners etc. and creates a huge database depending on which travel agents can chalk out itineraries and create a customer specific product and service. The four major GDSs are Amadeus, Galileo, Sabre and Worldspan, having a market share of 31%, 26%, 30% and 12% respectively.Internet Booking Engine (IBE): Another most important contribution of science to travel, tourism and hospitality business is the Internet Booking Engine or IBE. In simple words, it is an online reservation system that helps hotels, airlines, travel agents, car rental companies and cruise liners to minimize the ticketing hassle involved in manual system. This type of booking engine includes information such as availability details, price list, reductions and special offers, deals etc. The consumers can directly view the ticket and availability details through an IBE, along with confirming the reservation online. While the system saves time and money of the consumers, it also helps corporate maintain their customer details, which can later be used for marketing purposes and to offer loyalty benefits to the regular customers of their business.Property Management System (PMS): As the name suggests, Property Management System (PMS) is used to manage the day-to-day procedures related to managing large properties. A PMS can handle functions like reservations, front office operations, some back office functions and some managerial operations. Mostly hotels use this system to handle the accounts of various departments. In this system, various departments are interconnected with a single serves network that serves the end users like, managers, receptionists and other hotel staff. Travel technology companies develop such systems for their clients, to meet the unique requirements of their business.Geographic Information System (GIS): The travel, tourism and hospitality industries are not the only beneficiaries of technological advancements; modern travelers are also much dependent on the tech tools. The Geographic Information System (GIS) has enabled travelers to explore the remotest corners of the globe. GIS is basically a database that stores various data of a place and is linked with a digital map. When the GIS gets updated, it automatically updates the associated map. Information like geographic, social, political, environmental and demographic etc. can be stores in a GIS.While it’s still a debatable issue whether science is a boon or bane, for tourism, hospitality and travel industry, it is certainly a boon. The travel technology has revolutionized the industry operations, opening vast opportunities for the service providers as well as consumers. The technology revolution has made globalization possible and has given a wider platform for the global industries to expand their market and serve more potential customers.